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There are currently over 207 Million Americans with Internet Access spending over $80 Billion dollars a
year online. This $80 Billion dollars spent online went to industries that had the technology and realized
the advantages of online ordering within the first 12 years of the Internet as we know it today. Those
vertical markets of retail, finance, banking, technology and others have all reaped the significant benefits
of e-commerce conveniences for their operation and for their customers.
The restaurant industry, though it represents about 4% of the GDP in the United States, is one of the last
industries to offer online ordering to their customers. With the advent of High-Speed Internet access,
restaurants now have the power of the Internet literally at their fingertips. This is due to the research that
shows it is now typically faster to place and pay for an order online than it would be to call the restaurant
to place the order.
To further prove the power of the Internet, even though less than 10% of restaurants currently have
online ordering, of those 207 Million users, over 80% percent of them are browsing restaurant Websites
before actually dining at that restaurant. This means that a restaurant's Website is a first impression AND
should be the first point-of-sale. In addition, studies by the National Restaurant Association show that
online ordering patrons on average spend 18-20% more than phone-in orders. In today’s fast-paced
world of time-conscious consumers, industries across the board must offer their paying customers
options. Those options should be solutions that exceed the consumers demand.
Restaurant Online Ordering is a solution that meets a demand. This demand is coming from a growing
demographic of consumers who prefer to order products and services online. Online Ordering turns their
work or home computer into a food ordering device. Is your operation meeting this demand?
Facts that excite us include USA Today’s findings that the average American ate 81 meals inside
restaurants, but ordered 127 ordered to-go for carry-out. The National Restaurant Association stated that
78 % of US households purchased at least on carryout meal per month. They also state that 64% of
patrons say they would order take-out or catering online if it were available. We know that 90% of
restaurants offer take-out to maximize their kitchen capacity. Resercom’s RAZ restaurant online ordering
solution is ideal for restaurant owners and operators within this demographic.
Today, the public is dining out more than ever. From business luncheons to parents picking up takeout for
a family meal, the public is spending $511 billion on restaurant food. What will you do to gain a
competitive advantage?
What Restaurants Are Saying ...
John Jacobs – Brown Bag Burgers
"By the way...I spoke to Veronica a while back regarding an issue she had concerning our taxes. Bro...I was
completely blown away by her professional manner and the way she spoke to me. She's incredible with customers.
Really, everyone I have had contact with in your organization is extremely friendly and eager to help. I don't know
how business is going for you but I know you have done a great job in that area. Being in service I really
appreciate when someone goes the extra mile and your crew always does. Thanks!"
--------------------------------------------------------------------------------
Gabriel Balagtas – Bushidos Japanese Restaurant
"Resercom is perhaps the single most brilliant addition to all restaurants that offer take out and delivery services to
their clients. Its customer service is unmatched and that’s what makes this already superior software a perfect 10!"
--------------------------------------------------------------------------------
Erin Mansour - California Pita Grill
"Resercom has helped keep us one step ahead of the game when it comes to servicing our customers. Our
customers seem excited and eager to try our online ordering system - ordering lunch or dinner without picking up
the phone - “how easy! ". They especially seem to like the rewards program that offers them a discount - but also
increases our sales. We now have 4 stores participating in the Online Ordering Program with Resercom - they
must be doing something right. Did I mention the commitment and helpfulness of the Resercom staff - Keep it up!!!"
--------------------------------------------------------------------------------
Adrian Higgins – Ray’s New York Pizza
"As a small restaurant operator, Resercom has allowed us to compete with bigger chains that offer online ordering.
The best thing from our point of view is that it frees us from taking complicated orders during the middle of our
lunch rush. Often business's will place orders for large groups, but wont have the order complete, not knowing
what salad dressing is wanted or which salad they want with an order etc...The process becomes cumbersome
over the phone as we can be put on hold several times during a large order, tying up a valuable member of staff
during a crucial time. Ordering online eliminates this and what could have a 20 minute process been before
becomes a simple 2 minute entry into the computer once we receive the order. The online orders are now the
simplest customer transactions we have."
--------------------------------------------------------------------------------
Chad Lewis owner of TEN Sports Grill in Dallas, TX
"Resercom has exceeded all of my expectations with TEN Sports Grill's online ordering. The online menu looks
great and is extremely easy for my customers to navigate. Receiving a text message when an order is made is my
favorite function because I can guarantee proper delivery times from work, home, or wherever I may be. I have
also been very impressed with Resercom's prompt service with any questions, concerns, or service issues that
have come up. Resercom's personal attention to every detail is why TEN Sports Grill will be a loyal client for many
years to come."
--------------------------------------------------------------------------------
Doug Brown owner of Beyond the Box and Amuse in Dallas, TX
"Working with the team at Resercom to develop my online ordering system has been a great experience. I have
found that they are dedicated and passionate about customizing this software to fit my business needs. Their
willingness to listen to my requests and to implement them quickly and efficiently has been very beneficial in
serving my customers. It truly feels like a partnership. The system is very user friendly, and the customer service is
excellent. I look forward to an exciting future and long prosperous relationship."
--------------------------------------------------------------------------------
Chuck Bush owner of Fuzzy’s Taco Shop in Fort Worth, TX
"The quality of work and attention to detail of Resercom's staff throughout the entire design and implementation
process was extremely impressive. Their ability to create a “Virtual Restaurant” from just the text and photos we
gave them was amazing. We feel extremely fortunate to have found Resercom, and confident that our online
ordering system will give us a distinct advantage over our competition. We look forward to maintaining a positive
and productive relationship in the future with Resercom as our company grows and evolves. Needless to say, I
highly recommend Resercom and their RAZ Software."
John Jacobs – Brown Bag Burgers
"By the way...I spoke to Veronica a while back regarding an issue she had concerning our taxes. Bro...I was
completely blown away by her professional manner and the way she spoke to me. She's incredible with customers.
Really, everyone I have had contact with in your organization is extremely friendly and eager to help. I don't know
how business is going for you but I know you have done a great job in that area. Being in service I really
appreciate when someone goes the extra mile and your crew always does. Thanks!"
--------------------------------------------------------------------------------
Gabriel Balagtas – Bushidos Japanese Restaurant
"Resercom is perhaps the single most brilliant addition to all restaurants that offer take out and delivery services to
their clients. Its customer service is unmatched and that’s what makes this already superior software a perfect 10!"
--------------------------------------------------------------------------------
Erin Mansour - California Pita Grill
"Resercom has helped keep us one step ahead of the game when it comes to servicing our customers. Our
customers seem excited and eager to try our online ordering system - ordering lunch or dinner without picking up
the phone - “how easy! ". They especially seem to like the rewards program that offers them a discount - but also
increases our sales. We now have 4 stores participating in the Online Ordering Program with Resercom - they
must be doing something right. Did I mention the commitment and helpfulness of the Resercom staff - Keep it up!!!"
--------------------------------------------------------------------------------
Adrian Higgins – Ray’s New York Pizza
"As a small restaurant operator, Resercom has allowed us to compete with bigger chains that offer online ordering.
The best thing from our point of view is that it frees us from taking complicated orders during the middle of our
lunch rush. Often business's will place orders for large groups, but wont have the order complete, not knowing
what salad dressing is wanted or which salad they want with an order etc...The process becomes cumbersome
over the phone as we can be put on hold several times during a large order, tying up a valuable member of staff
during a crucial time. Ordering online eliminates this and what could have a 20 minute process been before
becomes a simple 2 minute entry into the computer once we receive the order. The online orders are now the
simplest customer transactions we have."
--------------------------------------------------------------------------------
Chad Lewis owner of TEN Sports Grill in Dallas, TX
"Resercom has exceeded all of my expectations with TEN Sports Grill's online ordering. The online menu looks
great and is extremely easy for my customers to navigate. Receiving a text message when an order is made is my
favorite function because I can guarantee proper delivery times from work, home, or wherever I may be. I have
also been very impressed with Resercom's prompt service with any questions, concerns, or service issues that
have come up. Resercom's personal attention to every detail is why TEN Sports Grill will be a loyal client for many
years to come."
--------------------------------------------------------------------------------
Doug Brown owner of Beyond the Box and Amuse in Dallas, TX
"Working with the team at Resercom to develop my online ordering system has been a great experience. I have
found that they are dedicated and passionate about customizing this software to fit my business needs. Their
willingness to listen to my requests and to implement them quickly and efficiently has been very beneficial in
serving my customers. It truly feels like a partnership. The system is very user friendly, and the customer service is
excellent. I look forward to an exciting future and long prosperous relationship."
--------------------------------------------------------------------------------
Chuck Bush owner of Fuzzy’s Taco Shop in Fort Worth, TX
"The quality of work and attention to detail of Resercom's staff throughout the entire design and implementation
process was extremely impressive. Their ability to create a “Virtual Restaurant” from just the text and photos we
gave them was amazing. We feel extremely fortunate to have found Resercom, and confident that our online
ordering system will give us a distinct advantage over our competition. We look forward to maintaining a positive
and productive relationship in the future with Resercom as our company grows and evolves. Needless to say, I
highly recommend Resercom and their RAZ Software."
What Patrons Are Saying ...
What did you like most about your online ordering experience?
Deborah:
"I liked the convenience of ordering. It was very easy to place the order and pay for it. I liked that it was ready as
soon as I walked in and I didn't have to wait to pay."
Tanya:
"That it was quick and easy and that you could pay on line."
Bryan:
"Keeping the order seperate was key. The finished receipt was excellent and made submitting an expense report
easy."
Vivian:
"Convenience of ordering from my desk."
Staci:
"It was wonderful being able to order ahead of time for a group of people. I was able to customize everyone's lunch
to the way they wanted it."
Bianca:
"Every option was there for us. Exceptions and Add Ons were very easy."
Jill:
"They got the order and had my order ready when I arrived at the restaurant."
William:
"NO waiting in line."
What did you like most about your online ordering experience?
Deborah:
"I liked the convenience of ordering. It was very easy to place the order and pay for it. I liked that it was ready as
soon as I walked in and I didn't have to wait to pay."
Tanya:
"That it was quick and easy and that you could pay on line."
Bryan:
"Keeping the order seperate was key. The finished receipt was excellent and made submitting an expense report
easy."
Vivian:
"Convenience of ordering from my desk."
Staci:
"It was wonderful being able to order ahead of time for a group of people. I was able to customize everyone's lunch
to the way they wanted it."
Bianca:
"Every option was there for us. Exceptions and Add Ons were very easy."
Jill:
"They got the order and had my order ready when I arrived at the restaurant."
William:
"NO waiting in line."