RAZ "Pointz" Program
Your RAZ™ Solution comes pre-configured with its own
patron loyalty program allowing operators the ability to offer
a variety of plan types that include: item based, dollar
based, points based, frequency based, or random bonus
plans to your patrons; giving you the freedom to utilize a
Loyalty Program that will work with your operation.
Customer loyalty and other rewards-based customer loyalty
programs, properly conducted, can be valuable tools in
your restaurant’s ongoing efforts to keep and grow truly
loyal Patrons. With a well-designed and well-maintained
program, you can reward and retain the truly loyal
customer base!
Corporate customers with budgets to buy large business
orders, like pharmaceutical reps who buy lunches for entire
physician offices, can be encouraged to be regular
customers of restaurants taking advantage of the RAZ™
Pointz Program. Much in the same way frequent flyers earn
airline miles, Business customers will buy more food
regularly from restaurants where they prefer the food and
earn RAZ™ Pointz.
Your RAZ™ Solution comes pre-configured with its own
patron loyalty program allowing operators the ability to offer
a variety of plan types that include: item based, dollar
based, points based, frequency based, or random bonus
plans to your patrons; giving you the freedom to utilize a
Loyalty Program that will work with your operation.
Customer loyalty and other rewards-based customer loyalty
programs, properly conducted, can be valuable tools in
your restaurant’s ongoing efforts to keep and grow truly
loyal Patrons. With a well-designed and well-maintained
program, you can reward and retain the truly loyal
customer base!
Corporate customers with budgets to buy large business
orders, like pharmaceutical reps who buy lunches for entire
physician offices, can be encouraged to be regular
customers of restaurants taking advantage of the RAZ™
Pointz Program. Much in the same way frequent flyers earn
airline miles, Business customers will buy more food
regularly from restaurants where they prefer the food and
earn RAZ™ Pointz.
Successful loyalty programs have at least three
factors in common:
1. The right mix of rewards for the company's unique
customer base:
* Reward your clients for their patronage
There are currently 146,828,875 active home Internet
users in the United States.
Keeping an existing customer is far less expensive than
acquiring new customers. What's more, truly loyal
customers will evangelize, resulting in new customers
without the additional customer acquisition costs.
Offer Web-Only points for their purchase
* Accumulate ‘Pointz' for future purchases to build frequency
Nearly 90% of Americans actively participate in a rewards
program
* Clients Receive Special Member-Only Specials
Send great coupons and exclusive in-store offers in your
email blasts
* Award more points for higher margin items and increase
profitability
You set the values for each menu item
Creatively drive sales to selected items or specials
2. An effective communications program that keep
customers engaged:
* Create special offers for clients that are utilizing your
system
Create Special Discounts and Promotions for ‘Pointz'
Program Members
Email Daily Specials for a group order to Program Members
and let them gain the points for promoting a large business
lunch from their office
3. A program structure that encourages desired/profitable
behaviors:
* Promote your location to a dedicated client base
89% of Restaurants have a Website, yet only 18% currently
offer Online Ordering – Take advantage of this Margin
NOW!
68% currently use email marketing to advertise to their
patrons
* Track your online “Pointz” Program detail for future
marketing efforts
Recent research tells us that modern consumers are faced
with approximately 3000 marketing messages per day.
What's questionable, though, is how many of them are the
right message for the right customer at the right time.
Tailor your Marketing message to your loyal customers
* Track customer spending habits in 'real-time'
The average American spends 18% more online than
traditional ‘over the phone' orders.
The RAZ™ “Pointz” Program has ALL 3!
Example: A regular restaurant patron visits your website
unsure of his choice for dinner. As he reviews the options,
he notices that he can receive double points for a particular
high-margin item or combo form the restaurant and
chooses that item to gain redeemable points for a future
purchase.
Profit reason to deploy:
* Stimulate repeat business
* Drive sales of high-margin items
* Increased ticket averages
Efficiency reason to deploy:
* Real-time tracking of Marketing Initiatives
* Reduction of disruptive phone calls during busy periods
Competitive Advantage reason to deploy:
* Patron Trend Analysis
* Increased Brand Loyalty
Here's How It Works:
1. Your restaurant creates a customized Pointz program by
contacting the Resercom Client Relations Representative
at 866.776.1124 and deciding on their Pointz/Rewards
Ratio (ex: $1.00 = 10 Pointz & 10 Pointz = $.10 towards
redeemable purchases)
2. You can send out a marketing piece explaining the new
loyalty program via snail or email to their client base, or by
utilizing point of sale materials within their establishment.
3. Your Patrons log on to your restaurant's web site, using
their personal login account or create a new account by
submitting a Username and Password.
4. Patrons can then Browse Menu Items and review “Pointz”
available for menu items.
5. The Patron can then Review Tray and see the
accumulated “Pointz” for their order.
6. Once a benchmark of “Pointz” earned has been met the
patron can redeem those “Pointz” for preset Rewards or
Discounts.
7. The patron can further access their Pointz at their leisure
in the My Account section of the Website.
factors in common:
1. The right mix of rewards for the company's unique
customer base:
* Reward your clients for their patronage
There are currently 146,828,875 active home Internet
users in the United States.
Keeping an existing customer is far less expensive than
acquiring new customers. What's more, truly loyal
customers will evangelize, resulting in new customers
without the additional customer acquisition costs.
Offer Web-Only points for their purchase
* Accumulate ‘Pointz' for future purchases to build frequency
Nearly 90% of Americans actively participate in a rewards
program
* Clients Receive Special Member-Only Specials
Send great coupons and exclusive in-store offers in your
email blasts
* Award more points for higher margin items and increase
profitability
You set the values for each menu item
Creatively drive sales to selected items or specials
2. An effective communications program that keep
customers engaged:
* Create special offers for clients that are utilizing your
system
Create Special Discounts and Promotions for ‘Pointz'
Program Members
Email Daily Specials for a group order to Program Members
and let them gain the points for promoting a large business
lunch from their office
3. A program structure that encourages desired/profitable
behaviors:
* Promote your location to a dedicated client base
89% of Restaurants have a Website, yet only 18% currently
offer Online Ordering – Take advantage of this Margin
NOW!
68% currently use email marketing to advertise to their
patrons
* Track your online “Pointz” Program detail for future
marketing efforts
Recent research tells us that modern consumers are faced
with approximately 3000 marketing messages per day.
What's questionable, though, is how many of them are the
right message for the right customer at the right time.
Tailor your Marketing message to your loyal customers
* Track customer spending habits in 'real-time'
The average American spends 18% more online than
traditional ‘over the phone' orders.
The RAZ™ “Pointz” Program has ALL 3!
Example: A regular restaurant patron visits your website
unsure of his choice for dinner. As he reviews the options,
he notices that he can receive double points for a particular
high-margin item or combo form the restaurant and
chooses that item to gain redeemable points for a future
purchase.
Profit reason to deploy:
* Stimulate repeat business
* Drive sales of high-margin items
* Increased ticket averages
Efficiency reason to deploy:
* Real-time tracking of Marketing Initiatives
* Reduction of disruptive phone calls during busy periods
Competitive Advantage reason to deploy:
* Patron Trend Analysis
* Increased Brand Loyalty
Here's How It Works:
1. Your restaurant creates a customized Pointz program by
contacting the Resercom Client Relations Representative
at 866.776.1124 and deciding on their Pointz/Rewards
Ratio (ex: $1.00 = 10 Pointz & 10 Pointz = $.10 towards
redeemable purchases)
2. You can send out a marketing piece explaining the new
loyalty program via snail or email to their client base, or by
utilizing point of sale materials within their establishment.
3. Your Patrons log on to your restaurant's web site, using
their personal login account or create a new account by
submitting a Username and Password.
4. Patrons can then Browse Menu Items and review “Pointz”
available for menu items.
5. The Patron can then Review Tray and see the
accumulated “Pointz” for their order.
6. Once a benchmark of “Pointz” earned has been met the
patron can redeem those “Pointz” for preset Rewards or
Discounts.
7. The patron can further access their Pointz at their leisure
in the My Account section of the Website.
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RAZ Benefits E-Loyalty Program --> More Info RAZ™ e-Loyalty™ allows your establishments to quickly setup, implement, and manage effective online loyalty programs. Preferred Group Program --> More Info The Preferred Group Program allows you to identify local businesses that regularly place large takeout and catering orders while backing their purchases to direct bill accounts. RAZ “Pointz” Program --> More Info Your RAZ™ Solution comes pre-configured with its own patron loyalty program allowing operators the ability to offer a variety of plan types giving you the freedom to utilize a Loyalty Program that will work with your operation. Discount Program --> More Info The Discounts Program assists in your existing promotions, rewards dedicated users for their patronage and brings new patrons to your “Virtual Restaurant.” Party Orders --> More Info With our Party Order feature, your patrons can place orders for multiple persons offering both single and multiple payment options. Data Mining --> More Info By utilizing the RAZAdmin Web application you can access customizable reporting options including customer history and spending habits. Credit Card Processing --> More Info This technology comes standard with the RAZ™ Solution; allowing your patrons the ease and simplicity of true Online Ordering. A key point here is that the buyer actually enters their credit card information at the time of the sale. Saved Trays --> More Info RAZ™ gives your patrons the ability to save frequently-ordered menu items on a 'tray' so they can reorder their favorites with just a click of their mouse. My Accounts --> More Info The RAZ™ Solution was designed for both you the restaurant operator and your patron - with ease in mind. |
